03
It knows everything except you
The thesis: what actually changed.
Today’s models have read the entire internet and know nothing about how your company actually runs. Not your clients, not your quirks, not your unwritten rules, not the reason you do it that way. That gap, between everything and you, is the whole game. Close it and a generic model becomes yours. Ignore it and you get confident, fluent, expensive noise.
The full tracklist
Side A · Cheap genius, rare context
01Not a strategy02Cheap genius03It knows everything except you04The seams05Stop waitingSide B · Where to point it
06Boring on purpose07The mess you have08Don't pave the cowpath09Buy boring, build small10Skip the chatbotSide C · Do it right
11It happened on Mondays12Better think twice13Tell it like it is14Northstar15Human after allSide D · What it changes
16The sound of silence17Dirty work18The write stuff19Think small20Give it back21
Bonus track
This one is yours.These tracks are our opinion. Track #21 is the one you want to have, that nobody else does: your edge. We help you produce it.