I've spent twenty years working on one question: how do you make operations run better? I learned product at Sony Europe, Lean on factory floors, and large-scale transformation at BCG. Then I founded two software startups in the same field: Solvace, whose performance platform is used daily by thousands of frontline workers, and Houston, an AI assistant for continuous improvement.
Those experiences taught me to understand work as it really happens, uncover what clients need behind what they ask for, and turn complex problems into simple tools people actually use. They also taught me to cover the whole chain: define the problem, design the solution, build it, and stay accountable for making it work.
Track21 is where all of that comes together. AI has compressed work that once needed a team, a budget and two quarters into something one person can deliver in days. But the hard part remains the same: knowing where to apply the technology and giving it enough of your company's context to be useful. That is why I start with the work, not the tool.
What excites me most is what this makes possible for small companies. They don't need a steering committee or a two-year roadmap. Sometimes, all it takes is one person who can decide on a Tuesday. A forty-person company that starts now can move faster than a group of five thousand. I want to help make that happen, as often as possible.
For the rest: I'm professional with clients and not very serious about myself. Outside work, I love music and mixing. Maybe that is why AI feels familiar: the equipment can do extraordinary things, but it cannot know what deserves to be heard, what to bring forward, or how the pieces should work together. Technology provides the instruments. Context, taste and judgment shape the track. The human behind it brings the magic. As long as I'm still beating Shazam at blind tests, things are going fine.